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Published: February 05, 2019

UT Visiting Artists Program to Host Graphic Designer Bryony Gomez-Palacio on Feb. 12

On Tuesday, Feb. 12, The University of Tampa will welcome Bryony Gomez-Palacio, author of several design books and leader of design firm UnderConsideration, for a guest lecture as part of Tampa Bay Advertising Week. The lecture, entitled What If … , begins at 7 p.m. in the Scarfone/Hartley Gallery and is free and open to the public.

Gomez-Palacio and her husband, Armin Vit, are co-founders of the graphic design firm UnderConsideration, located in Bloomington, IN. Established in 2007, UnderConsideration generates their own projects, initiatives and content while taking on limited client work.

The couple has been publishing content online since 2002, beginning with the design blog Speak Up that ran through 2009. Their most popular blog, Brand New, launched in 2006 and has grown to be the leading site for opinions on logo and identity redesigns with a readership of more than 1.25 million page views a month.

Gomez-Palacio and Vit published three books through traditional publishers, including The Word It Book, Women of Design and Graphic Design, Referenced. The couple has since moved into self-publishing, beginning with Flaunt, a book on how to create a great portfolio. They then published the winners of the Brand-New Awards and FPO Awards from 2010–2013.

Guest parking for this event is available on the first floor of the Thomas Parking Garage located off North A Street on the UT campus.

This event is sponsored by the American Advertising Federation (AAF), Ad 2 Tampa Bay and The University of Tampa’s Visiting Artists Program in the Department of Art and Design. For more information, contact Christina Singer, assistant professor of art and graphic design, at

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