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The Office of Communications and Public Affairs maintains UT’s branding and institutional identity through logo licensing, online communications, marketing, publications, social media, merchandising, apparel, campus signage and promotional items.

Brand Guidelines

UT's Brand Guidelines provides instruction on the use of UT's logo, typography and style, and offers a framework to creatively produce effective marketing tools.

Brand Guidelines (PDF)
Licensing Program

UT’s licensing program ensures that UT’s brand identity is properly represented on products and services marketed to the University community and the public.

UT Logos and Marks
Style Guide

The purpose of The University of Tampa Style Guide is to help produce consistency throughout the University's publications and website.

Writing Style Guide
Social Media Guide

The UT Social Media Policy is designed to help clarify how to utilize social media when creating, maintaining or posting to a site representing the University.

Social Media Policy
Website Standards

Standards have been established to ensure a high quality, consistent and user-friendly web and mobile presence, including an accurate presentation of information.

Website Guide

Admissions print publications including UT Viewbook, Academic Programs, Financial Aid, Residence Life, Dining, Athletics, Fitness, Career Services, Campus Life, Veterans and more