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Christopher Boulton


Christopher Boulton

Meet Christopher Boulton

Assistant Professor, Communication

Education: 1996 Macalester College, B.A.
2007 University of Massachusetts - Amherst, M.A.
2012 University of Massachusetts - Amherst, Ph.D.

Courses Taught: Mass Media and Society
Studio Television I
The Documentary Tradition
Sound, Image and Motion

Career Specialties: Christopher Boulton is both a veteran and critic of the creative industries. His research uses qualitative methods to analyze media at the level of text, audience and industry in order to explore the intersection of race and class in advertising and consumer culture.

Professional and Community Activities: Boulton began his career at Mister Rogers' Neighborhood, then taught documentary film production in Ecuador before returning to write and produce for Travel Channel, CourtTV (now TruTV) and Discovery Channel. His latest film is a collaboration with the Media Education Foundation entitled Not Just a Game: Power, Politics, and American Sports. His writings appear in The Communication Review, International Journal of Communication,Advertising & Society Review and Journal of Media Literacy Education. His dissertation, Rebranding Diversity, takes an empirical, critical look at racial discrimination within three large advertising agencies in New York City. More details at

He is also a strong advocate for the fair use of copyrighted material in scholarly work. His efforts have been supported by the Ford and MacArthur Foundations along with the Scholarly Publishing and Academic Resources Coalition (SPARC) resulting in the publication of a Code of Best Practices through the International Communication Association. In addition to his research agenda, he also consults on international production projects ranging from Expocine, the first National Film Forum Festival in Cuenca, Ecuador, to The Girl Who Knew Too Much, a documentary about efforts to empower Nepali girls through education.