Published: November 15, 2019
The University of Tampa will begin offering a Master of Science degree in business analytics to educate students on how to organize and analyze data in a variety of contexts to make better business decisions.
Starting in Fall 2020, the master’s in business analytics will help students interpret data to improve business planning, operational efficiencies, capital investments, market position and more. Graduates are equipped to guide data-driven decision-making in roles such as management analyst, market research analyst, financial analyst and logistician.
The online program curriculum includes courses such as data mining, advanced business forecasting, econometrics and big data analytics. The degree can be completed in as little as three semesters. Students also have the option to take some of their courses face-to-face in the classroom. Courses are taught by highly skilled Ph.D.-level faculty with industry experience and connections.
The program caters to working professionals, and students may begin the program during the fall, spring or summer terms. Courses can be taken in any sequence.
Ali Jenzarli, professor of information and technology management at UT, said people are drowning in data, and everyone wants to make sense out of it. Although many analytic tools are now readily available and easy to apply, not everyone can interpret the results and make them actionable.
“Any company these days lives and dies by how they can leverage the data they have to help them save money, improve operations and increase their bottom line,” Jenzarli said.
Amy Harris, director of graduate business programs, said that no matter what the industry, analytical experts can provide businesses with the necessary information to solve problems and improve outcomes. “Increasingly, companies have access to large amounts of data but need help transforming it into actionable intelligence,” she said.
According to the Bureau of Labor Statistics, careers in business analytics-related fields are among the highest-paying and fastest-growing jobs in business and finance. The U.S. is estimated to have a shortage of 1.5 million business analysts.