Meet Jennifer Burton
Associate Professor, Marketing
Phone: (813) 257-3970
Address: 401 W. Kennedy Blvd. Tampa, FL 33606
1995 Indiana University, B.A.
2000 Wake Forest University, MBA
2008 University of Texas, Ph.D.
Promotion and Branding Strategies
Integrated Marketing Communications
Strategic Brand Management
Jennifer Burton specializes in the area of consumer behavior and conducts research on the topics of integrated marketing communications, persuasion and social media marketing.
Burton has been published in top marketing journals such as the International Journal of Research in Marketing
, Journal of Advertising Research
and Journal of Consumer Behaviour
. She also has a book chapter in the forthcoming book entitled, Political Communication in Real Time: Theoretical and Applied Research Approaches
Burton’s published work explores a variety of topics in persuasion including: data collection and analysis, consumers’ moment-to-moment emotional response to advertisements, and repeated exposure to advertisements and their impacts on attitudes and purchase intentions.
Burton was principal investigator on a $110,000 grant from Automated Media Services to support three MBA students on a marketing research project in May 2010.