A Unique and Valuable Degree Program

What makes the master's in marketing program unique and valuable?

• The program is constantly being updated to offer a contemporary, cutting-edge marketing curriculum.
• It was recently updated to reflect greater emphasis on marketing strategy, social-digital media, analytics and professional sales.
• It is a flexible program with a strong core and multiple paths for individual focus and specialization.
  • The program can be completed within one year or longer as needed.
• There is a global emphasis within the curriculum and an international student body.
• The program offers an urban campus experience, in the center of the Tampa Bay area's metropolitan center and business sector.
• The program is rich in hands-on, real-world experiences.
  • We have close ties and interactions with local companies, nonprofits and entrepreneurs.
  • Students have opportunities to collaborate with professors on research and business projects.

Program Participants

UT's master's in marketing program is designed for the following:

• People with business degrees who want advanced training in marketing.
• People without business degrees who want to switch careers into marketing.
• People in management-track roles who want to get promoted quickly within their organization.
• People who are launching new products or ventures.

What are the benefits of the program?

• Graduates can strengthen their qualifications to compete for employment opportunities and enter into a new marketing career.
• Graduates can develop and specialize in current marketing topics to seek a change or promotion within a marketing career path.
• In either case, students begin to build their marketing portfolio while in the program by collaborating with professors on research or consulting to local businesses through course projects, independent studies, internships and special projects.

4+1 M.S. in Marketing Option

Qualified undergraduate marketing students may apply for enrollment in the accelerated B.S./M.S. program, earning both degrees in five years of study.

Sykes College of Business

The Sykes College of Business is an integral part of a 110-acre university campus in the heart of Tampa. As a comprehensive institution, UT provides a full spectrum of resources, qualified faculty and modern facilities.

The Sykes College of Business is one of the elite private schools in the Southeast accredited at both the graduate and undergraduate levels by AACSB International – the Association to Advance Collegiate Schools of Business. AACSB International is the premier business accrediting organization, promoting excellence and continuous improvement in undergraduate and graduate education.