The University of Tampa's Master of Science in Marketing is a contemporary, flexible program that allows graduate students to specialize their course of study and build their marketing portfolio through hands-on, real-world research and consulting experiences.
The program is located on an urban campus in the heart of the Tampa Bay area's flourishing business, tech and entrepreneurial community.
Program graduates use their degrees to launch careers in marketing or as catalysts for career change or advancement.
For University of Tampa undergraduates who are interested in the bachelor's to master's marketing 4+1 progam, additional information can be found in the graduate catalog.
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- Unique and Valuable
- Program Participants
- Benefits
- 4+1 Option
- Sykes College of Business
- Program Details
- Admissions Requirements – International
Complete to receive more information about the Master of Science in Marketing.
A Unique and Valuable Degree Program
What makes the master's in marketing program unique and valuable?
- The program is constantly being updated to offer a contemporary, cutting-edge marketing curriculum.
- It was recently updated to reflect greater emphasis on marketing strategy, social-digital media, analytics and professional sales.
- It is a flexible program with a strong core and multiple paths for individual focus and specialization.
- The program can be completed within one year or longer as needed.
- There is a global emphasis within the curriculum and an international student body.
- The program offers an urban campus experience, in the center of the Tampa Bay area's metropolitan center and business sector.
- The program is rich in hands-on, real-world experiences.
- We have close ties and interactions with local companies, nonprofits and entrepreneurs.
- Students have opportunities to collaborate with professors on research and business projects.
Program Participants
UTampa's master's in marketing program is designed for the following:
- People with business degrees who want advanced training in marketing.
- People without business degrees who want to switch careers into marketing.
- People in management-track roles who want to get promoted quickly within their organization.
- People who are launching new products or ventures.
What are the benefits of the program?
- Graduates can strengthen their qualifications to compete for employment opportunities and enter into a new marketing career.
- Graduates can develop and specialize in current marketing topics to seek a change or promotion within a marketing career path.
- In either case, students begin to build their marketing portfolio while in the program by collaborating with professors on research or consulting to local businesses through course projects, independent studies, internships and special projects.
4+1 M.S. in Marketing Option
Qualified undergraduate marketing students may apply for enrollment in the accelerated B.S./M.S. program, earning both degrees in five years of study.
Sykes College of Business
The Sykes College of Business is an integral part of a 110-acre university campus in the heart of Tampa. As a comprehensive institution, UTampa provides a full spectrum of resources, qualified faculty and modern facilities.
The Sykes College of Business is one of the elite private schools in the Southeast accredited at both the graduate and undergraduate levels by AACSB International – the Association to Advance Collegiate Schools of Business. AACSB International is the premier business accrediting organization, promoting excellence and continuous improvement in undergraduate and graduate education.
Program Details
Strategic Marketing Analysis (MKT 610)
Business Research Methods (MKT 612)
Selling and Sales Management (MKT 614)
Marketing Capstone (MKT 700)
Global Marketing (MKT 613)
Services Marketing and Management (MKT 652)
Strategic Brand Management (MKT 654)
Digital Marketing (MKT 656)
Buyer Behavior (MKT 657)
Sport Marketing (MKT 658)
Information Systems and Operations Management (ITM 608)
Business Analytics (MKT 615)
Internship (MKT 690)
Special Topics in Marketing (MKT 695)
Independent Study in Marketing (MKT 699)
Essentials of Accounting (ACC 500)
Foundations of Finance (FIN 500)
Foundational Economics for Managers (ECO 500)
Statistics for Decision Makers (QMB 500)
Introduction to Marketing (MKT 500)
Strengthened the core courses with greater emphasis on marketing strategy, professional selling, research and a marketing capstone.
Expanded the offering of electives to respond to changes in marketing practice: social and digital marketing, technology and analytics.
Admissions Requirements – International
- Click here for admission requirements for international students.
