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  1. Accreditation status of your academic unit/sport management program:
    Accredited

  2. Identify any significant changes that have taken place in your sport management degree programs during the reporting period. Indicate the impact of any of these changes, if applicable, in a written statement of explanation.
    1. Did you terminate any degree programs during the reporting year?
      No

    2. Were changes (e.g., curricular) made in any of your sport management majors, concentrations or emphases?
      Yes 

    3. Were any new sport management degree programs established during the reporting year (includes Esports management, Associate's degree)?
      No

    4. Was approval of your regional or national accrediting body required for any of these programs?
      No

  3. Identify any administrative and other changes that directly affect your academic unit/sport management program and attach an updated organizational chart that shows these relationships. Such changes would include: 
    • Your sport management unit's primary representative to COSMA
    • your institution's President, Academic Vice President, Dean, Provost, etc.
    • The head of your academic unit/sport management program (if different from the primary representative to the COSMA).
    • Faculty changes
      Position: Provost
      Name: Michael Stephenson
      Title: Dr. 
      Email: provost@ut.edu


      Position: Dean
      Name: Brian Knuckley
      Title: Dr. 
      Email: bknuckley@ut.edu

      What impact have these changes had on your program? Comment specifically about faculty changes (faculty leaving, new faculty, other forms of faculty turnover). If you have a new COSMA accreditation primary representative: What are you doing to maintain continuity with the accreditation process? Provide a narrative response to these questions.

      We have hired one additional full time faculty member who will begin in the Fall of 2026 who will focus primarily on teaching our Sales courses.

      Dr. Michael Stephenson started as provost during the 25-26 academic year, Dr. Brian Knuckley will serve as the new Dean of the College of Natural and Health Sciences in the 26-27 school year.

    Other Changes/Issues

  4. Briefly comment on other changes or issues pertaining to your academic unit/sport management program (e.g., new partnerships, innovations, campus locations, change in program delivery, etc). Describe any modifications made to your program delivery, collection of outcomes assessment data and grading/graduation requirements, if applicable. Provide supporting documentation, as needed. Failure to report changes may result in administrative probation. 

    The Sport Management program underwent the process of having the SPM 491 Senior Seminar course count as the Culminating Experience requirement for the Spartan Studies general education requirement. This change includes a 1 unit addition to the program and will initiate in the Fall of 2026. 

  1. Has your outcomes assessment plan changed from initial approval or since last year's Annual Report?
    Yes

  2. Complete the following chart if you are responding to feedback from the Board of Commissioners as follows: 
    • Notes and Observations in a recent accreditation granted letter
    • Required response items to a Candidacy Status granted letter
    • Action Items from a Site Visit report
    • Required response items to an accreditation deferred letter


  3. Provide the URL(s) for the page on your sport management academic unit's home page that makes available to the public the following:

    This information must be updated annually. Failure to comply with this request will result in Administrative Probation 

  4. Complete the following program-level student learning outcomes (SLO) matrix and program-level operational effectiveness goals (OEG) matrix.

Student Learning Outcomes Matrix Academic Year 2025-2026

University of Tampa, Department of Sport Management Mission Statement: The University of Tampa Department of Sport Management’s mission is to prepare undergraduate students for a career in sport business by developing relationships and skills both inside and outside the classroom through engaging, innovative and inclusive learning environments.

Identify Each Student Learning Outcome and Measurement Tool(s)Identify BenchmarkTotal Number of Students ObservedTotal Number of Students Meeting ExpectationAssessment Results: Percentage of Students Meeting ExpectationAssessment Results: 
Does not meet expectation 
Meets expectation 
Exceeds expectation 
Insufficient data
SLO 2: Analyze sport industry issues     
SLO 2 Direct Measure 
COURSE: SPM 491 Senior Seminar in Sport Management 
Assessment Piece: Book Report Project and Presentation (Spring 2025) 
Wide World of Sports Project and Presentation (Fall 2025 and Spring 2026) 
Scoring Method: AAC&U Critical Thinking Rubric 
85% or more of students will score "3" (Milestone 2) or higher on each rubric criterion. Spring 2025 - 32 

Fall 2025 - 9 

Spring 2026  - 28 

TOTAL - 69 
Explanation of Issues 
SPRING 2025 
18 

FALL 2025 


SPRING 2026 
28 

TOTAL 
Assessment Period - 51 

Evidence 

SPRING 2025 
14 

FALL 2025 


SPRING 2026 
14 

TOTAL 
Assessment Period - 35 

Influence 

SPRING 2025 


FALL 2025 


SPRING 2026 
11 

TOTAL 
Assessment Period - 17 

Position 

SPRING 2025 


FALL 2025 


SPRING 2026 
16 

TOTAL 
Assessment Period - 22 
 
Conclusions 

SPRING 2025 
11 

FALL 2025 
7

SPRING 2026 
20 

TOTAL 
Assessment Period - 38 

Total  

SPRING 2025 


FALL 2025 


SPRING 2026 
10 

TOTAL 
Assessment Period - 18 
Explanation of Issues 
SPRING 2025 
56% 

FALL 2025 
56% 

SPRING 2026 
100% 

TOTAL 
Assessment Period - 74% 

Evidence 

SPRING 2025 
44%

FALL 2025 
78%

SPRING 2026 
50%

TOTAL 
Assessment Period - 51%

Influence 

SPRING 2025 
3%

FALL 2025 
56% 

SPRING 2026 
39%

TOTAL 
Assessment Period - 25%

Position 

SPRING 2025 
3%

FALL 2025 
56%

SPRING 2026 
57%

TOTAL 
Assessment Period - 32%
 
Conclusions 

SPRING 2025 
34%

FALL 2025 
78%

SPRING 2026 
71%

TOTAL 
Assessment Period - 55%

Total  

SPRING 2025 
3%

FALL 2025 
78% 

SPRING 2026 
36%

TOTAL 
Assessment Period - 26%
NOT MET
SLO 4: Produce presentations for a spot industry audience.      
SLO 4 Direct Measure 
COURSE: SPM 491 Senior Seminar in Sport Management 
Assessment Piece: Event Review Presentations 
Scoring Method: AAC&U Oral Communication Rubric
85% or more of students will score "3" (Milestone 2) or higher on each rubric criterion. Spring 2025 
42 

Fall 2025 
12 

Spring 2026 
31 

Total 85
Organization 
Spring 2025 
38 

Fall 2025 
12 

Spring 2026 
29

Total 

Language 
Spring 2025 
17 

Fall 2025 


Spring 2026 
10 

Total 

Delivery 
Spring 2025 
21 

Fall 2025 


Spring 2026 
13 

Total 

Supporting Materials 
Spring 2025 
30 

Fall 2025 
12 

Spring 2026 


Total 

Central Message 
Spring 2025 
30 

Fall 2025 
12 

Spring 2026 


Total 

Total 
Spring 2025 


Fall 2025 


Spring 2026 


Total 
21
Organization 
Spring 2025 
90%

Fall 2025 
100%

Spring 2026 
94%

Total 

Language 
Spring 2025 
40%

Fall 2025 
42%

Spring 2026 
32%

Total 

Delivery 
Spring 2025 
50%

Fall 2025 
42%

Spring 2026 
42%

Total 

Supporting Materials 
Spring 2025 
71%

Fall 2025 
100%

Spring 2026 
23%

Total 

Central Message 
Spring 2025 
71%

Fall 2025 
100%

Spring 2026 
26%

Total 

Total 
Spring 2025 
19%

Fall 2025 
42%

Spring 2026 
0

Total 
25%
NOT MET


Not Reported in the 2025-2026 cycle

SLO 1 - Use the Commission on Sport Management Accreditation's Common Professional Component to solve problems.

SLO 3: Write for a sport industry audience. 

SLO 5: Evaluate ethical issues relevant to the sport industry.

SLO 6: Prepare for a career in the sport industry.

 

Summary of Student Learning Outcomes Assessment: Talk about your data. Which data are most important to your program? Which SLO benchmarks were exceeded, met or not met? Why or why not?

SLO 2: SLO 2’s goal was not met this year. The 2025-2026 academic year resulted in a curricular change that impacted the longitudinal reporting. The artifact for this changed from a book report presentation on the Savannah Bananas to an individual presentation on a lesser known area of sport management. Students generally scored higher on the new artifact utilizing the same assessment rubric. However, few students earned a 3/4 on all areas. This may be due to the way in which the prompts for this assignment were delivered as the assignment served as a single year stopgap as the program transitions the SPM 491 Senior Seminar course into a 4 unit course that meets the university designated requirements for the general education culminating experience requirements at UTampa.

 

SLO 4: SLO 4’s goal was not met this year. Students scored particularly highly on the organization portion of the rubric across all three semesters measured. This is not surprising as the expectation for the organization of the presentation was made clear via example. Similarly, they tend to score high on the supporting materials as they had the opportunity to review what was submitted beforehand. Students did not do a “practice” presentation and this left them with lower scores in the language and delivery areas of the rubric. One note of interest was the difference in the central message scores between the semesters. In the smaller class size during the Fall 2025 semester this was met by 100% of students. This may indicate that smaller class sizes allow for more clear instruction on expectations related to these assignments. They also resulted in smaller groups. 

 

 

Action Plan: What are you going to do based on the results of this data? You might describe adjusting curriculum, introduction of concepts, focusing on skills, raising (or lowering) benchmarks, waiting and seeing, talking with stakeholders about the results, meeting with internal partners about the results, hiring faculty, etc. Also indicate how any changes you are proposing are integrated into various levels of strategic planning and budgeting.

The revised SPM 491 course and corresponding projects will have greater detail in the assignments that more closely align to the language of the rubrics utilized for SLOs 2 and 4. Students will also have a greater number of opportunities to practice pitching content presentations in this course ahead of their summative assessments. The redesigning of this course should create artifacts that are more closely aligned with the rubrics being utilized, so the department plans to keep the targets the same. Additionally, a new course enrollment cap has been set for this course which will hopefully result in smaller group sizes for presentations. 


Program-Level Operational Effectiveness Goals Matrix Academic Year 2024-25

Identify Each Operational Effectiveness Goal and Measurement Tool(s)Identify the Benchmark (e.g., 80% will achieve a rating of 5)Data SummaryAssessment Results: 
Does not meet expectation 
Meets expectation 
Exceeds expectation 
Insufficient data
OEG 2 - Evaluate common professional component curriculum to continuously stay up to date with industry best practices.    
Measure 1: Curriculum Mapping Exercise1 Curriculum Map Update. Faculty will revisit and revise curriculum departmental curriculum maps each fallConducted at the Spring 2026 meeting due to the change from senior seminar to bringing our Culminating Experience in house and the recent COSMA reaffirmationMeets Expectations
Measure 2: Faculty syllabi discussions2 Meetings: Faculty will discuss curricular changes in CPC areas at the beginning of the fall and spring semestersFaculty discussed innovations to both the CPC and Professional Development Continuum each semester to ensure best practices are current and updated. Meets Expectations
OEG 3 - Develop and refine methods for effective pedagogical techniques in sport business.    
Measure 1: Faculty attendance on campus professional development workshopsEach full-time faculty member will attend at least 2 professional development workshops/events on campus per year. 5/8 full-time faculty attended at least 2 professional development events on campus during 2025-2026 yearNot Met
Measure 2: Faculty attendance at conferencesEach full time faculty member will attend at least 1 conference per yearAll full-time faculty attended at least one conference during the 2025-2026 academic year. 

This was not the case for the 2024-202 academic year.
Met.
Measure 3: Peer teaching evaluationsEach faculty member will be Per Evaluated at least once per year6/8 faculty members were peer evaluated this year. 

Not all faculty were peer evaluated in the 2024-2025 academic year.
Not Met


Not evaluated during the 2025-2026 cycle

OEG 1 – Create and maintain partnerships with sport organizations.

OEG 4 – Develop Spartan Ready skills among all sport management majors and minors.

OEG 5 – Create and sustain a culture within the department that promotes the wellbeing, professional development, and collective success of all members.

 

Summary of Operational Effectiveness Goals: Talk about your data.

Which data are most important to your program? Which OEG benchmarks were exceeded, met or not met? Why or why not?

The faculty decided to wait until the Spring 2026 semester to discuss updating the curriculum map because little change was made in the aftermath of the COSMA site visit the preceding academic year. A curriculum mapping exercise took place as did a discussion of appropriate goals/targets and language for SLOs and OEGs. Both the CPC and Professional Development continuum have been addressed and updated. Further discussion around this is planned for the fall 2026 meeting.

 

Not all faculty attended two professional development workshops on campus this year, nor did every faculty receive a peer teaching evaluation. This remains a work in progress.

 

Action Plan: What are you going to do based on the results of this data? You might describe new/improved interventions to increase graduation rates, new methods to retain students, increasing faculty development training to improve teaching, implementing different social media platforms to stay in touch with alumni, etc. Also indicate how any changes you are proposing are integrated into various levels of strategic planning and budgeting.

Discussion on defining the intention behind conference attendance, workshop attendance etc. was had at the Spring 2026 meeting. Further investigation into potentially rephrasing these items so all faculty more clearly understand why the goals are articulated is planned for the Fall 2026 meeting. Additionally, there may be a need to change targets from all to a percentage of faculty as the fulltime faculty grow larger and compliance with these stated goals is not mandatory.

Council for Higher Education Accreditation (CHEA) LogoThis profile offers information about the performance of a program in the context of its basic purpose and key features.


Name of Institution

Institution: The University of Tampa
Program Accreditor: COSMA 
Institutional Accreditor: SACSCOC 
Date of Next Comprehensive Program Accreditation  Review: 2032 
Date of Next Comprehensive Institutional Accreditation Review: 2036
 

Program Context and Mission 

Program Mission: The University of Tampa Department of Sport Management’s mission is to prepare undergraduate students for a career in sport business by developing relationships and skills both inside and outside the classroom through engaging, innovative, and inclusive learning environments.

Program Goals: Create and maintain partnerships with sport and entertainment organizations.

  • Evaluate common professional component curriculum to continuously stay up to date with industry best practices.
  • Develop and refine methods for effective pedagogical techniques in sport business.
  • Develop Spartan Ready skills among all sport management majors and minors
  • Create and sustain a culture within the department that promotes the wellbeing, professional development, and collective success of all members.

Brief Description of Student Population: Students of the University of Tampa sport management program are seeking a four-year bachelor of science degree.
 

Indicators of Effectiveness with Undergraduates As Determined by the Program

  1. Graduation 
    Year: 24-25 
    # of Graduates: 120 
    Graduation Rate: 120/3211 = 3.74%
    (120 SPM majors out of 3211 undergraduate degree conferrals) 

  2. Completion of Educational Goal (other than certificate or degree - if data collected) 

  3. Average Time to Certificate of Degree 
    4-Year Degree: 3.8

  4. Annual Transfer Activity 
    Year: Fall 2025 
    # of Transfers: 22 
    Transfer Rate: 22.9% (# of new SPM transfers (22)/# of new SPM students enrolled (96)) 

  5. Graduates Entering Graduate School 
    Year: 23-24 
    # of Graduates: 83 
    # Entering Graduate School: 5 

  6. Job Placement (if appropriate) 
    Year: 23-24 
    # of Graduates: 83 
    # Employed: 50 

  7. Licensure/Certification Examination Results: n/a 

  8. Additional Indicattors, if any: n/a