Education

1999 Dongguk University, B.E.
2008 Purdue University, M.B.A.
2015 Washington State University, Ph.D.

Courses Taught

Marketing Strategy
Principles of Marketing

Career Specialties

Yim's research examines how marketing strategies affect business outcomes, with emphases on:

Innovation & new product development
Sustainability & CSR
Market entry & international business
Management strategy & TMT
Marketing–finance interface & analytics

Professional and Community Activities

Yim’s research publications span multiple high-impact journals, covering topics in marketing, corporate social responsibility (CSR), corporate strategy, and international business. His work has appeared in leading outlets such as the European Journal of Marketing, Journal of Business Research, Scandinavian Journal of Management, Australasian Marketing Journal, and others. He serves as an ad hoc reviewer for the European Journal of Marketing, the Journal of Business Research, and other publications.

Honors and Awards

Summer Research Fund, Black School of Business, Penn State Behrend (2020, 2021, 2023, 2024, 2025)
Best Paper Award, Emerging Markets Showcase, DSI (Nov 2022)
Student Research Grant, Black School of Business, Penn State Behrend (Jan 2022)
Early Career Research Achievement Award, Black School of Business, Penn State Behrend (Aug 2021)
Learning Innovation Award, Black School of Business, Penn State Behrend (Aug 2021)