Education

Washington University in St. Louis, BSBA
2007 Emory University, MBA
2021 Emory University, Ph.D.

Courses Taught

Marketing Strategy
Buyer Behavior
Principles of Marketing

Career Specialties

Karen Wallach's work examines consumer behavior, branding, digital wellness and emerging technologies to understand consumer decision-making and develop more effective marketing strategies that create value for both businesses and consumer well-being. Before entering academia, Wallach spent nearly 15 years in brand management, digital marketing, advertising and product development with Fortune 500 companies, including Diageo, Interpublic Group (IPG), Kimberly-Clark, Norwegian Cruise Line and Carnival Cruise Lines.

Professional and Community Activities

Wallach's research has been published in leading journals, including the Journal of Consumer Research, Journal of Business Research and the Journal of Public Policy & Marketing, among others. Her work has been featured by national and international media outlets, including NPR, Fortune, Fast Company, The Conversation and Popular Science. She has presented her research at leading academic conferences, including the American Marketing Association, the Association for Consumer Research and the Society for Marketing Advances. She serves as a reviewer for several leading academic journals.

Honors and Awards

Prior to joining the University of Tampa, Wallach received numerous honors recognizing excellence in research, teaching and service. These honors include the University Excellence Award for Outstanding Faculty Member, Teaching Impact Award, Best Research Award, Student’s Choice Award and Course Innovation Award from the University of Alabama in Huntsville. Nationally, she was selected as an ISMS Early Career Scholars Fellow at Duke University, an AMA-Sheth Doctoral Consortium Fellow at Indiana University and a Goizueta Business School Doctoral Fellow at Emory University.