Education

2011 Cukurova University, B.S.
2014 Cukurova University, M.S.
2017 University of South Florida, M.S.
2022 Florida International University, Ph.D.

Courses Taught

Digital Marketing
Marketing Research

Career Specialties

Nuket's research focuses on three primary domains: 1) consumer well-being and technology 2) brand communication strategies 3) marketing education and innovation.

Professional and Community Activities

As a researcher, Nuket Serin is driven to explore a wide range of marketing phenomena with significant theoretical, managerial, and public policy implications. Her research focuses on three primary domains: 1) consumer well-being and technology 2) brand communication strategies 3) marketing education and innovation. She aims to address questions that foster positive impacts on consumers and society while making meaningful and impactful contributions to the marketing literature. Her work has been published in the Journal of Advertising, Journal of Consumer Affairs, Transportation Research Part F: Traffic Psychology and Behaviour, Journal of Medical Internet Research, and the Journal of Health Administration Education. 

Her commitment to the field and dedication to conducting rigorous research has been widely acknowledged. For instance, she was awarded several awards, including the Thomas Ponzurick Top in Conference Award and Best Paper in the Non-Profit Marketing, Marketing Ethics & CSR Track award at the 2023 Association of Marketing Theory & Practice (AMTP) conference. She has presented her research at numerous marketing conferences and actively contributes to the academic community as a reviewer for conferences and marketing journals, as well as serving in leadership roles such as track chairs.

Honors and Awards

2023 Thomas Ponzurick Top in Conference Award, Association of Marketing Theory & Practice Conference
2023 Best Paper in the Non-Profit Marketing, Marketing Ethics & CSR Track, Association of Marketing Theory & Practice Conference
2022 Real Triumph of Summer 2022 Graduates, Florida International University (FIU)
2022 Best Social Media and Digital Marketing Track Paper Award, Marketing Management Association Spring Conference, St. Louis, MO
2021 Outstanding Graduate Scholar Award, Florida International University
2021-present Beta Gamma Sigma Academic Honor Society
2021 FIU Graduate School Dissertation Year Fellowship, $16,600
2021 Society for Marketing Advances Conference Doctoral Consortium Fellow, Orlando, Florida
2021 American Marketing Association (AMA)-Sheth Foundation Doctoral Consortium Fellow, Indiana University
2020 AMA DocSIG’s Student Spotlight Series (November)