Education

York University, B.A.
York University, MBA
Temple University, Ph.D.

Courses Taught

Marketing Strategy - Undergraduate, graduate, doctoral levels

Career Specialties

Lang is a former marketing executive who is a food marketing expert, associate marketing professor, published scholar, and regular advisor to the food industry. 

Areas of interest for research, teaching, and consulting focus on food products marketing and retailing; consumer and market research; and brand and marketing strategy.

Professional and Community Activities

Before academia, Lang was a marketing and research executive in the food and retailing industry for over twenty years. For much of that time, he was corporate Director of Marketing & Research at Publix Supermarkets. He also worked in brand management and market research for Melitta Coffee, CIBC Bank, and PWC.

Lang actively works with companies and agencies in the food industry leading and participating in numerous studies, projects, meetings, boards, and events.

Over his career, he has performed work in the North American, European, Latin American, and Asian markets. He has been responsible for hundreds of research projects and has led the development and promotion of several hundred different products and programs. Mark has worked closely with senior management, sales, store operations, category management, manufacturing, advertising agencies, research and consulting firms, and government agencies. 

Lang is regularly interviewed by major media and news outlets such as, The Wall Street Journal, New York Times, The Washington Post, The Atlantic, Bloomberg News, CNN Business, New York Post, The Associated Press, Businessweek, Fast Company Magazine, NBC, CBS, ABC, and BBC.

He has published numerous scientific papers in peer reviewed journals including several in A-level journals.

Honors and Awards

Lang has received several teaching, research, and professional awards including:

Educator of the Year, American Marketing Association
Highly Commended Paper, Emerald Literati Awards for Excellence
Silver Anvil Award for Excellence in Marketing, Public Relations Society of America
Best Paper Award, American Marketing Association Conference
Best of Track Award, American Marketing Association Conference