In today’s data-driven world, organizations rely on analytics to guide strategy, improve operations, and gain a competitive advantage. University of Tampa's B.S. in Business Analytics program prepares students to transform data into actionable insights that drive business success. Housed in the AACSB-accredited Sykes College of Business, this program uniquely blends technical analytics expertise with strong business acumen, ensuring graduates are both data-savvy and decision-ready.
Contact Information
Farouq Alhourani., Ph.D.
Professor and Chair
Information and Technology Management Department
Email: falhourani@ut.edu
Strong Foundation for Future Business Analysts
The Business Analytics program equips students to transform raw data into meaningful insights that drive strategic business decisions. Through a blend of technical training and business education, students develop a well-rounded skill set that is highly valued in today’s data-driven economy.
Students begin by building a strong foundation in data management, statistics and business fundamentals, learning how organizations collect, store and use data. As they progress, they develop advanced skills in data analysis, predictive modeling and data visualization, enabling them to uncover patterns, forecast trends and communicate findings clearly.
Highlights
Benefits of a B.S. in Business Analytics
- Skills for Your Resume
- Career Outlook
- Internships
- Certifications
Career-Ready Skills
After completing the program, graduates will have learned several career-ready skills to help them achieve the following:
- Design Networks
- Troubleshoot Problems
- Secure ITS Systems
- Understand Best Practices
- Prepare for Certification
Join a Growing Field
Despite growing demand, the U.S. is estimated to have a shortage of 1.5 million business analysts (McKinsey Global Institute). According to the Bureau of Labor Statistics, careers in business analytics-related fields are among the highest-paying and fastest-growing jobs in business and finance.
Graduates with a B.S. in Business Analytics go on to work in a variety of roles, including:
- Data analyst
- Business intelligence analyst
- Marketing analyst
- Operations analyst
- Financial analyst
- Supply Chain analyst
- Human Resources analyst
Gaining real-world experience is a key component of the program. Students are encouraged to pursue internships with leading companies across industries. Faculty members provide mentorship and industry connections, helping students secure positions where they can apply their analytics skills to real business challenges.
Opportunities exist in:
- Finance
- Marketing
- Healthcare
- Technology
- Consulting and more.
Professional Certification:
The Business Analytics program prepares students for industry-recognized professional certifications that enhance credibility and provide a competitive edge in the job market. Students gain the knowledge and practical experience needed to pursue certifications such as:
- Certified Analytics Professional (CAP®)
- Certified Tableau Desktop Foundation
- IBM Data Analyst Professional Certificate
Earning professional certifications can significantly enhance career opportunities by demonstrating to employers a verified level of expertise in analytics, data management and decision-making.
Curriculum
What You Might Study
Students leave the program with both the technical proficiency and business perspective needed to thrive in a wide range of analytics- related careers.
ITM 635
Business Data Mining Methods
This course focuses on data mining methods for business decision-making and competitive strategy through the combination of data, statistical and quantitative analysis and explanatory and predictive models to generate data-driven business insight.
ITM 376
Programming for Analytics: ML and AI
This course equips students with practical skills in utilizing a modern programming language to enhance business analytics processes, ultimately improving decision-making. By leveraging artificial intelligence (AI) through machine learning (ML), students will explore foundational algorithms to deepen their understanding and refine decision-making capabilities.
QMB 460
Business Forecasting Analytics
This course is an introduction to technical and managerial implications of business forecasting analytics. Topics include, but are not limited to, moving-average, exponential smoothing, seasonal, trend, causal, time-series decomposition and ARIMA models. Students will illustrate all modeling techniques using a software to select the appropriate model for forecasting real-world business data.
ITM 486
Data Visualization
Through hands-on projects, students will explore best practices for designing effective visualizations, including charts, graphs, maps and dashboards, using both static and interactive tools. The course will cover visual encoding, storytelling with data, and critical evaluation of visualizations in terms of clarity, accuracy and aesthetics.
Get Started
Next Steps
Discover what you’ll need to apply and explore opportunities to experience campus firsthand.
- Admission Requirements
- Visit: Virtually or In-Person
What are the admissions requirements?
Students interested in pursuing a Business Analytics major must first meet University of Tampa's undergraduate admission requirements and declare a major within the Sykes College of Business. Students are expected to complete the College of Business foundational coursework, maintain the required GPA for progression into upper-level business courses and satisfy all prerequisite and residency requirements established by the college. Students should consult their academic advisor to ensure they remain on track for degree completion.
