Contact us
401 W. Kennedy Blvd.
Tampa, FL 33606-13490
(813) 253-3333
Meet Pranjal
Professor, Marketing
Chair, Marketing; Professor, Marketing
Phone:
(813) 257-1788
Email:
pgupta@ut.edu
Address:
401 W. Kennedy Blvd.
Tampa,
FL
33606
Mailbox:
Box O
Building:
John Sykes College of Business
Room:
JS-246
Membership & Museum Relations Manager, Henry B Plant Museum
Phone:
(813) 254-1891
Email:
jdanna@ut.edu
Address:
401 W. Kennedy Blvd.
Tampa,
FL
33606
Mailbox:
Box 67F
Building:
Plant Hall
Room:
PH-126
Education
1991 National University of Singapore, B.S.
1996 Nanyang Technological University - Singapore, MBA
2002 Texas A&M University, Ph.D.
Courses Taught
Electronic Marketing Strategy
Foundations of Marketing
Principles of Marketing
Principles of Marketing - Honors
Career Specialties
Pranjal Gupta specializes in strategic marketing, consumer behavior and e-commerce.
Professional and Community Activities
His primary research interests lie in Web-based consumer behavior. Particularly, he focuses on issues such as trust development, search behavior, consumer decision making and the use of electronic word-of-mouth. His work has been presented in national conferences and published in leading academic journals such as Journal of Retailing and Journal of Business Research.