Meet Pranjal Gupta
Associate Professor, Marketing
Phone: (813) 257-1788
Address: 401 W. Kennedy Blvd. Tampa, FL 33606
1991 National University of Singapore, B.S.
1996 Nanyang Technological University - Singapore, MBA
2002 Texas A&M University, Ph.D.
Electronic Marketing Strategy
Foundations of Marketing
Principles of Marketing
Principles of Marketing - Honors
Pranjal Gupta specializes in strategic marketing, consumer behavior and e-commerce.
His primary research interests lie in Web-based consumer behavior. Particularly, he focuses on issues such as trust development, search behavior, consumer decision making and the use of electronic word-of-mouth. His work has been presented in national conferences and published in leading academic journals such as Journal of Retailing
and Journal of Business Research