Education

2001 University of Central Missouri, B.S.
2004 Pepperdine University, M.B.A.
2017 Florida State University, Ph.D.

Courses Taught

Marketing Strategy
Global Marketing

Career Specialties

Anderson's academic interests focus on developing students into critical thinkers through innovative teaching strategies. He enjoys teaching marketing strategy, marketing management, and various international marketing courses.

Professional and Community Activities

Anderson's research activities are rooted in exploring the dynamic intersections of marketing strategy and consumer behavior. Recent publications reflect this focus, including "Influence of Multimarket Contact on Product Line Configuration Decisions," which delves into the strategic choices firms make when operating in multiple markets, and "Service Composite Quality as a Strategic Measure of Patient Well-Being," which examines how service quality impacts patient outcomes in the healthcare sector. Another notable work, "Lobbying as a Potent Political Marketing Tool for Product Diversification: An Examination of Firm-Government Interaction," highlights the strategic use of lobbying in diversifying product lines. These publications, featured in the Journal of Strategic Marketing, underscore my commitment to advancing knowledge in strategic marketing practices. Additionally, my work "When Does Customer Participation Influence New Product Performance? The Role of Ambiguity and Strategic Collaboration," published in Industrial Marketing Management, explores the critical factors that determine the success of new products in collaboration with customers.

Beyond his research, Anderson is actively involved in the academic community as a member of the PhD Project, an organization dedicated to increasing diversity in business school faculty. This involvement allows him to mentor aspiring academics from underrepresented backgrounds, fostering a more inclusive academic environment. Anderson's engagement with the PhD Project complements his research by ensuring that the work and its dissemination contribute to a broader, more diverse scholarly conversation. Through these combined efforts, he aims to influence both the theoretical and practical aspects of marketing and business education, driving innovation and inclusivity in the field.

Honors and Awards

2015-2016 Florida State University College of Business Teaching Award