Professor, Marketing

401 W. Kennedy Blvd.
Box: O
Tampa, FL 33606
(813) 257-3258

Ronald J. Kuntze

1983 Oakland University, B.A.
1986 University of Michigan, MBA
2001 Arizona State University, Ph.D.
Courses Taught
Foundations of Marketing
Retail and Distribution Management
Product Management and Services Marketing
Personal Selling and Sales Management
Career Specialties
Ronald Kuntze specializes in consumer behavior and entrepreneurship.
Professional and Community Activities:
Kuntze's professional experience includes an extensive retail and services background as well as a consultant for small and medium sized firms through the Small Business Administration. A member of the American Marketing Association, Kuntze has published extensively in top journals and serves on the Editorial Board of Psychology & Marketing. Recently, he was quoted in Businessweek and Forbes. He is considered a notable expert on consumer frugality and retail return fraud, as well as consumer trends. Kuntze works with several nonprofits in the Tampa area and was instrumental in helping Success 4 Kids & Families become Tampa Bay's 2012 Nonprofit of the Year. He also services on the Pepin Academies Board of Trustees.