Minjie Li


Phone

813-257-3521

Email

mli@ut.edu

Address

401 W. Kennedy Blvd.
Tampa, FL 33606

Building Location

CA 132

Meet Minjie Li

Assistant Professor, Communication

Education: 2014 Louisiana State University, MMC 
2018 Louisiana State University, Ph.D.

Courses Taught: Writing for Advertising
Principles of Advertising
Visual Communication
Multiculturalism and the Media

Career Specialties: Minjie Li, Ph.D., locates his research at the intersection of media diversity and media psychology, with an emphasis on the LGBTQ communities. He is specially interested in 1) the shifting media representation strategies and prosocial messaging of gender and sexual minorities in both traditional and emerging digital media, and 2) the media effects of such representational strategies on people’s attitude change and cognition, within the context of the growing media economy of digital activism, commodified diversity and corporate social responsibility.

Professional and Community Activities: While publishing his media diversity and media psychology research in peer-reviewed journals, Li’s other sole-authored studies applying various approaches (e.g. experiment, Implicit Association Test, reaction time, quantitative content analysis, discourse analysis) have won four top paper awards from the Association for Education in Journalism and Mass Communication (AEJMC). His commitment to this line of research has been recognized by being selected as a National Communication Association (NCA) Doctoral Honors fellow and a USC Annenberg Diversity in Media and Culture fellow.

In recognition of his teaching, AEJMC’s Mass Communication and Society Division has named him the first-place winner of the Promising Professor Award. He has taught courses in multiculturalism and the media, visual communication and digital advertising, among others.

Li has industry experiences in digital media outlets like the Olympics Official Website, working in the areas of interactive design and digital editing. Also, his digital design work has won an award from the Best of Digital national competition at AEJMC. While at LSU, he was the graduate manager for the Media Effects Lab (MEL), facilitating research projects with cutting-edged technologies (e.g. eye-tracking, physiological recordings) and creating MEL’s visual identities. At the same time, he was the technology director and a core team member for the LSU Cold Case Project, an effort to bring closure to unsolved Civil Rights-era, Klan-related homicides in Louisiana and southern Mississippi. Additionally, he has served as an officer for the Communication Theory and Methodology Division and the LGBTQ Interest Group at AEJMC.

Honors and Awards: 2018 Top Student Research Award in L.G.B.T.Q Studies
Association for Education in Journalism and Mass Communication

2017 Promising Professors Awards (1st Place)
Association for Education in Journalism and Mass Communication

2017 Chaffee-McLeod Top Student Paper Award
Association for Education in Journalism and Mass Communication

2017 Darlene & Thomas O. Ryder Professorship Doctoral Research Subaward
Manship School of Mass Communication, Louisiana State University

2016 Honors Fellow, 2016 NCA Doctoral Honors Seminar
National Communication Association

2016 Top Student Research Award in L.G.B.T.Q Studies
Association for Education in Journalism and Mass Communication

2015-2016 Manship Merit Scholarship
Louisiana State University

2015 Best of the Web/Best of Digital Award
Association for Education in Journalism and Mass Communication

2015 Fellow, USC Annenberg Summer Institute on Diversity in Media and Culture
Annenberg School for Communication and Journalism, University of Southern California

2013 – 2014 The Charles P. Manship Most Outstanding Graduate Student Award
Manship School of Mass Communication, Louisiana State University

2014 Omicron Delta Kappa
Omicron Delta Kappa National Leadership Honor Society

2013 Top Paper Award in Entertainment Studies
Association for Education in Journalism and Mass Communication

2011 Top Graduate of Bejing