Meet Sunil H. Contractor
Visiting Assistant Professor, Marketing
Phone: (813) 257-3257
Address: 401 W. Kennedy Blvd. Tampa, FL 33606
1984 Gujarat University, B.S.
1988 Northeastern University, M.S.
1992 Ohio State University, MBA
2007 University of Georgia, Ph.D.
Principles of Marketing
Sunil Contractor's research focuses on escalation of commitment, emotions (regret and disappointment), brand strategy and scale design.
Contractor has published articles in the Journal of Behavioral Decision Making, Cornell Hospitality Quarterly, International Journal of Innovation Management and Journal of Brand Strategy, as well as the Journal of Targeting, Measurement and Analysis for Marketing.
Prior to joining academia, Contractor has over 12 years of research and design experience in the telecommunications industry including prestigious research organizations such as AT&T Bell Labs. He has worked on over 20 new product introduction projects that have generated millions of dollars of revenue. He holds 34 innovation patents in his name.
Recipient of research fellowship at Towson University from 2007 to 2009
Society for Marketing Advances Consortium Fellow in 2005