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Z. Harrison Gong


Z. Harrison Gong

Meet Z. Harrison Gong

Assistant Professor, Communication

Education: 2009 Shanghai Ocean University, B.S.
2011 Abilene Christian University, M.A.
2015 Texas Tech University, Ph.D.

Courses Taught: Research Methods
Media Planning
Mass Media and Society

Career Specialties: Zijian Gong's research focuses on investigating motivated processing of media to understand how message design and editorial elements impact selective attention, recall and attitude formation, and examining source and message factors that impact the persuasive ability of mass media content.

Professional and Community Activities: Gong has published two empirical papers in referred journals and given 16 presentations at national/international conferences on topics including media psychology, message effects and the impact of structural properties of media messages on selective attention.

Honors and Awards: First Place Panel Award, 2012, Arts and Humanities Graduate Student Research Conference
Doctoral Dissertation Completion Fellowship, 2014-2015, Texas Tech University
Graduate Assistant Service of the Year, 2011, Abilene Christian University Communication Department
Graduate Researcher of the Year Award, 2011, Abilene Christian University Communication Department
Helen DeVitt-Jones Graduate Fellowship, 2014-2015, Texas Tech University
Study Abroad Competitive Scholarship, 2012-2014, Texas Tech University
Hutcheson Graduate Research Scholarship, 2013-2014, Texas Tech University