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Robert McMurrian


Robert McMurrian

Meet Robert McMurrian

Associate Professor, Marketing

Education: 1968 Louisiana Tech University, B.S.
1969 Louisiana Tech University, MBA
1998 Louisiana State University, Ph.D.

Courses Taught: Principles of Marketing
Personal Selling and Sales Management
Marketing Strategy
Business Ethics
Building Customer Value

Career Specialties: Robert McMurrian specializes in personal selling, sales management, organizational behavior, business ethics and customer value. In addition to his teaching duties, he serves as co-director of the College of Business' Center for Ethics. 

McMurrian has consulted with Tampa Bay organizations in developing and implementing ethical and legal compliance systems. He also has done presentations on the role of ethics in business today for several organizations. His research interests include relationship selling, sales management, business-to-business marketing and customer's perceptions of value. In addition to presentations and publications in conferences, journals he has published in include the Journal of Applied Psychology, the Journal of Marketing, Advances in Business Marketing and Purchasing, Psychology and Marketing, and in the Journal of Brand Management.

Professional and Community Activities: McMurrian was employed with International Business Machines for 20 years and has extensive experience in both personal selling and sales management. While with IBM, he earned 13 consecutive 100 Percent Clubs for sales achievement and qualified for one Golden Circle for outstanding sales achievement. He received a Distinguished Salesman Award in 1976 presented by Sales and Marketing Executives of America for sales achievement and contributions to the field of personal selling. Professional memberships include the American Marketing Association, Academy of Marketing Science, and Sales and Marketing Executives International.

Honors and Awards: College of Business Teaching Excellence Award 2000-2001