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Pranjal Gupta

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Pranjal Gupta

Meet Pranjal Gupta

Associate Professor, Marketing

Education: 1991 National University of Singapore, B.S.
1996 Nanyang Technological University - Singapore, MBA
2002 Texas A&M University, Ph.D.

Courses Taught: Electronic Marketing Strategy
Foundations of Marketing
Principles of Marketing
Principles of Marketing - Honors

Career Specialties: Pranjal Gupta specializes in strategic marketing, consumer behavior and e-commerce.

Professional and Community Activities: His primary research interests lie in Web-based consumer behavior. Particularly, he focuses on issues such as trust development, search behavior, consumer decision making and the use of electronic word-of-mouth. His work has been presented in national conferences and published in leading academic journals such as Journal of Retailing and Journal of Business Research .