Associate Professor, Marketing

401 W. Kennedy Blvd.
Box: O
Tampa, FL 33606
(813) 257-1788

Pranjal Gupta

1991 National University of Singapore, B.S.
1996 Nanyang Technological University - Singapore, MBA
2002 Texas A&M University, Ph.D.
Courses Taught
Electronic Marketing Strategy
Foundations of Marketing
Principles of Marketing
Principles of Marketing - Honors
Career Specialties
Pranjal Gupta specializes in strategic marketing, consumer behavior and e-commerce.
Professional and Community Activities:
His primary research interests lie in Web-based consumer behavior. Particularly, he focuses on issues such as trust development, search behavior, consumer decision making and the use of electronic word-of-mouth. His work has been presented in national conferences and published in leading academic journals such as Journal of Retailing and Journal of Business Research.