Meet Jennifer Burton
Associate Professor, Marketing
Phone: (813) 257-3970
Email: jburton@ut.edu
Address: 401 W. Kennedy Blvd. Tampa, FL 33606
Mailbox: O
Building:
JS
Room: 318B
Education
1995 Indiana University, B.A.
2000 Wake Forest University, MBA
2008 University of Texas, Ph.D.
Courses Taught
Promotion and Branding StrategiesIntegrated Marketing Communications
Strategic Brand Management
Career Specialties
Jennifer Burton specializes in the area of consumer behavior and conducts research on the topics of integrated marketing communications, persuasion and social media marketing.Professional and Community Activities
Burton has been published in top marketing journals such as the International Journal of Research in Marketing, Journal of Advertising Research and Journal of Consumer Behaviour. She also has a book chapter in the forthcoming book entitled, Political Communication in Real Time: Theoretical and Applied Research Approaches.Burton’s published work explores a variety of topics in persuasion including: data collection and analysis, consumers’ moment-to-moment emotional response to advertisements, and repeated exposure to advertisements and their impacts on attitudes and purchase intentions.