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New Graduate Marketing Program Offers Flexibility

Published: February 27, 2006

A Master of Science in Marketing degree program begins at UT’s John H. Sykes College of Business this fall with promises of innovation and flexibility.


The idea was spawned by MBA organizational meetings at Sykes about five years ago, said program director Dr. Erika Matulich, associate professor of marketing and a professional certified marketer. A major part of launching the program was timing, Matulich said.


“The marketplace is changing so rapidly,” she said. “We’ve had so many things happening in the business environment that make it necessary for firms to be more competitive, and they’re finding out that, to get a competitive advantage, marketing is key. Firms are through trying to cut costs, for example. Now they have to figure out how to market better.”


The faculty is what sets UT’s program apart from offerings at most other schools, Matulich said. In addition to every member having a Ph.D., each also has significant professional marketing experience.


“We have people with years of high-level experience in sales and sales-force management, international marketing, retailing, technology marketing, research and so on,” she said. “So,we’re able to bring in the real-world side, as well as the theoretical side, and blend them in our classes. You’re actually going to be learning a toolbox of skills to take back to your job.”


The other big advantage of UT’s MS in marketing, Matulich said, is its flexibility.


“We don’t want to cohort you, or lockstep you, or put you in a track,” she said. “There are only about eight or nine required courses, and the rest of your 30-hour degree is the classes that interest you the most or fit best with your career. You get to pick and choose from a large menu of what it is that you want to take.


“You can tailor your program to whatever your career needs are, and you can also tailor your program so that you can pass the professional certified marketer exam that’s offered by the American Marketing Association. We’re one of the few programs that have put together curriculum specifically so that you can pass that particular program, and we’re one of the few in the nation that offer marketing law, which is one of the components of the PCM exam.”


For more information, please contact Matulich at