Published: Oct 6, 2010
The senior vice president of The Coca Cola Company and chief customer
and commercial officer will speak at The University of Tampa on Tuesday,
Jerry S. Wilson’s presentation will be part of the
Pierce Graduate Speaking Series and will be held at 4:45 p.m. in the
Crescent Club on the 9th floor of the Vaughn Center on the UT campus.
The public is welcome to attend, but seating is limited.
his 22-year career with The Coca-Cola Company, Wilson has earned
increasing levels of responsibility including customer leadership,
strategic planning, brand management, strategic marketing and general
Prior to this role he was president of the Global
McDonald’s Division, where he led business units based in Asia, Europe,
Eurasia/Africa, Latin America, the U.S. and Canada. These units were
responsible for the Coca-Cola alliance, strategy, operations, and
performance in 118 countries and 31,000 restaurants, which served 56
million consumers daily.
Wilson is the co-author of “Managing
Brand YOU, 7 Steps to Creating Your Most Successful Self” (AMACOM,
2008). He has also written several byline articles for BusinessWeek.com
and contributed to articles on personal branding in many publications including Fortune
magazine. He hosts an active website, jerryswilson.com
, where he posts his personal insights into business, marketing and personal development.
Wilson earned his MBA in marketing from Mercer University and his bachelor’s degree in economics from the University of Georgia.