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Brooke Scherer


Brooke Scherer

Meet Brooke Scherer

Assistant Professor, Art

Education: 2003 Indiana University, Bloomington, B.A.  
2010 Iowa State University, MFA

Courses Taught: Introduction to Graphic Design
Graphic Design II
Sustainable Design
History of Graphic Design
Senior Project: Graphic Design

Career Specialties: Brooke Scherer specializes in various areas of graphic design, including typography, symbology, color theory, branding, packaging, publication and information design. As an active designer, past and present clients include the Museum of Science and Industry (Tampa), American Express, the South Tampa Chamber of Commerce, as well as many local and regional businesses. Scherer is also an active design researcher; her primary focus consists of culture as it relates to visual communication, as well as sustainability in design.

Professional and Community Activities: Scherer is a member of many field organizations, including AIGA, CAA, UCDA, SECAC and VRA. She is published in Open Inquiry Archive , and is active in presenting scholarly work at both national and international conferences. She is currently studying the integration and benefits of technology and social media within the design classroom.

Honors and Awards: Holocaust Monument , 39th Annual Creativity International Awards (2009), Honorable Mention
Culture and Design Communication: Pedagogical Discourse for a Globalized World (2013). Open Inquiry Archive. Volume 2, Number 2.