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Ronald J. Kuntze


Ronald J. Kuntze

Meet Ronald J. Kuntze

Professor, Marketing

Education: 1983 Oakland University, B.A.
1986 University of Michigan, MBA
2001 Arizona State University, Ph.D.

Courses Taught: Foundations of Marketing
Retail and Distribution Management
Product Management and Services Marketing
Personal Selling and Sales Management

Career Specialties: Ronald Kuntze specializes in consumer behavior and entrepreneurship.

Professional and Community Activities: Kuntze's professional experience includes an extensive retail and services background as well as a consultant for small and medium sized firms through the Small Business Administration. A member of the American Marketing Association, Kuntze has published extensively in top journals and serves on the Editorial Board of Psychology & Marketing. Recently, he was quoted in Businessweek and  Forbes. He is considered a notable expert on consumer frugality and retail return fraud, as well as consumer trends. Kuntze works with several nonprofits in the Tampa area and was instrumental in helping Success 4 Kids & Families become Tampa Bay's 2012 Nonprofit of the Year. He also services on the Pepin Academies Board of Trustees.