MBA Marketing Concentration
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Marketing in the Digital Age.
The marketing concentration provides MBA
students with a broad-based education in what
it means for an organization to be truly marketdriven
and to create value for its customers.
The hands-on skills students acquire in
strategic brand management and other areas
may be used in a variety of business settings.
Class projects involve students in making
decisions about product development, pricing,
promotion, marketing research, sales
compensation, cost containment and
production scheduling. Students may take
courses that cover advertising, marketing
management, service quality, market research,
marketing strategy and international marketing.
Keeping in line with the MBA program, the
marketing concentration has an experiential
focus that gives students opportunities to work
with real companies who have real problems
and need real solutions. The curriculum
supports preparation for the Professional
Certified Marketer™ exam offered by the
American Marketing Association. An M.S.
in Marketing is also offered.
- Business Research Methods
- Integrated Marketing Communications
- Sport Marketing
- Electronic Marketing Strategy