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Judith H. Washburn


Judith H. Washburn

Meet Judith H. Washburn

Professor, Marketing

Education: 1976 Drake University, BSBA
1989 Southern Illinois University - Edwardsville, MBA
1999 Saint Louis University, Ph.D.

Courses Taught: Promotional Strategy
Integrated Marketing Communications
Strategic Brand Management
Foundations of Marketing
Building Customer Value

Career Specialties: Before joining UT in 2003, Judith Washburn was an assistant professor of marketing at Bowling Green State University in Bowling Green, OH, and an instructor of marketing at Southern Illinois University at Edwardsville. She teaches a variety of both graduate and undergraduate marketing courses.
Washburn publishes regularly in academic journals and frequently presents her research at academic conferences. Her research interests include branding, associative relationships between businesses and nonprofit organizations, service value, and university marketing.

Professional and Community Activities: Prior to launching an academic career, Washburn worked in industry holding positions in marketing management for a manufacturing company, marketing research for a large retail holding corporation, retail management for a national department store chain, and consulting in marketing management and marketing research. She is active in the American Marketing Association and the Society for Marketing Advances, and continues to consult with organizations on marketing and business strategy.

Honors and Awards: UT COB Excellence in Student Involvement Award (2006)
Outstanding Faculty Advisor BGSU Greek Community (2002)
Nominated for President’s Award for Undergraduate Academic Advising (2002)
Recognized for research contributions at Friends Authors and Artists Reception (2001)
Beta Gamma Sigma (1999)
Doctoral Consortium Fellow at University of Cincinnati (1997)