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James M. Lee


James M. Lee

Meet James M. Lee

Associate Professor, Marketing


1982 University of New Hampshire, B.A.
1995 New Hampshire College, Graduate School of Business, M.S.
2001 Oklahoma State University, Ph.D.

Courses Taught:

Principles of Marketing
Marketing Research and Opportunity Analysis
Sport Marketing (Graduate)
Business Research Methods (Graduate)
Applied Business Research Techniques (Graduate)
Foundations of Marketing (Graduate)
Nonprofit Marketing (Graduate)
Services Marketing (Graduate)

Career Specialties: Dr. Lee specializes in marketing research in the areas of consumer/fan behavior, customer focus and services.

Professional and Community Activities: Dr. Lee is involved in many local and national organizations, including having served as a director for a public corporation, and as a volunteer and advisor for several charitable organizations.

In addition to teaching college courses for more than 20 years, his experiences include being responsible for marketing and IT for an international retailer, serving as corporate officer, including president, for several corporations, and as a consultant for political campaigns and corporations. He has been recognized for his research including the Walker Award for his article in People and Strategy and as the Researcher of the Year for the John H. Sykes College of Business. His research has appeared in The Journal of Applied Psychology, Psychology and Marketing, the Journal of Business and Psychology, and Services Marketing Quarterly.