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Erika Matulich


Erika Matulich

Meet Erika Matulich

Professor, Marketing

Education: 1984 Texas Christian University, BBA
1986 Texas Christisn University, MBA
1994 University of Wisconsin - Madison, Ph.D.

Courses Taught: Principles of Marketing
Marketing Law
Buyer Behavior
Promotional Strategy
Strategic Marketing Analysis and Planning
Marketing Research
Business Research Methods
Special Topics in Marketing
Electronic Marketing
Business Communications
Consumer Behavior

Career Specialties: Erika Matulich specializes in qualitative and quantitative marketing research, customer service and satisfaction measurement, innovation and high-technology marketing strategy and public policy implications of marketing. She has worked with numerous financial institutions, restaurants, consulting firms, nonprofit organization and online ventures. She also specializes in student-to-business community outreach, and has coached more than 1,000 student consulting teams doing marketing projects for local, national and international businesses.

Matulich has published articles in the Journal of International Business Studies, Journal of Consumer Behavior, Journal of Ambulatory Care Management, Journal of Applied Business Research, Journal of College Teaching and Learning, Journal of International Business Research, Journal of Academic and Business Ethics, Research in Higher Education Journal, Journal of Case Research in Business and Economics, Journal of Business Case Studies, Journal of Technology Research, and many others, along with numerous award-winning conference presentations.

Professional and Community Activities: Matulich is active in the American Marketing Association, the Academy of Business Disciplines, and the Academic Business and Research Institute. She is on the editorial review board for the Marketing Education Review Journal, is chief editor of the Journal of Case Studies in Accreditation and Assessment and also serves as the marketing research board member for Unicorn Research Corporation. She does volunteer work for the American Driving Society under the United States Equestrian Federation and is active with the American Red Cross.

Honors and Awards: In 2001, Matulich passed her Professional Certified Marketer exam, which is the highest level of certification available in the worldwide marketing industry. She also won the 2001 Distinguished Teaching Championship for the Society for Marketing Advances. She is named in Who's Who among American Teachers, Who's Who in American Education, Who's Who in America, Who's Who Among American Women, Who's Who in Media and Communications, Who's Who in the World, Who's Who in Finance & Business, Who's Who Among Young American Professionals, and Who's Who of Emerging Leaders in America. She has been a member of Beta Gamma Sigma, the highest level of business honorary societies, since 1984, and is the founding president of the BGS Chapter at The University of Tampa.