Lang, Mark

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Education

York University, B.A.
York University, MBA
Temple University, Ph.D.

Courses Taught

Marketing Strategy

Career Specialties

As a food marketing expert, Mark Lang's areas of interest for research, teaching and other work focus on food products marketing and retailing.
Specific topics include consumer and market research, brand and marketing strategy, consumer behavior, retailing, merchandising and private label, and innovation and product development.

Professional and Community Activities

For over 20 years prior to academia, Lang worked in food and retailing in senior management in marketing and research. For 11 years, he was corporate director of marketing and research at Publix Supermarkets. Lang is currently president of the Institute of Food Products Marketing, editor-in-chief of the Journal of International Food and Agribusiness Marketing and chair of the Annual International Food Marketing Research Symposium.

Recent publications:
"How and Why Restaurant Patrons Value Locally Sourced Foods and Ingredients," International Journal of Hospitality Management. (2018)

"How Crowdsourcing Improves Prediction of Market-Oriented Outcomes," Journal of Business Research. (2016)

"Simulated Attention Tracking Methodologies: An Examination of Measurement Efficacy," Journal of Food Products Marketing. (2016)

Honors and Awards

Highly Commended Paper: 2016 Emerald Literati Awards for Excellence.

"Private Label Brands: The Role of Manufacturer Identification, Loyalty and Image on Purchase Intention," British Food Journal.

Silver Anvil Award for Excellence in Marketing, 2015, "The Blend: Consumer Marketing Campaign", Public Relations Society of America.

Best Paper Award, American Marketing Association, Winter Educators Conference, February, 2014