Bachelor of Arts in Communication

The Bachelor of Arts in Communication is a versatile blend of theory and practice, made up of core courses in two categories, Culture and Society and Visual Aesthetics, as well as a diverse selection of applied electives in writing, design and electronic media production. Whether a student feels most at home with a camera or a pen, on a computer editing, or with a team creating marketing strategies, the communication department features the flexibility, guidance and experiences for successful career development. Research and critical studies provide contexts for practicum work and foundations for graduate school.

Communication majors work closely with advisors to determine the best courses of study and develop practical skills in on-campus industry-standard facilities and internships at more than 90 job sites. The multidisciplinary curriculum emphasizes historical perspectives, societal values and ethics to encourage graduates to use media responsibly. Communication majors have entered careers in sales and marketing, advertising, public relations, and broadcast journalism, or pursued graduate programs in law, business, media arts or other fields.

Topics of Study

Practice
  • filmmaking
  • advertising
  • public relations
  • broadcast news
  • journalism
  • video production
  • Web/CD-ROM development
  • media writing
  • studio television and radio
 
Theory
  • cinema studies
  • critical studies in public communication
  • visual culture and aesthetics
  • cultural studies
  • new media theory
  • public opinion, media, and power
  • mass communications
  • intercultural communication
  • political communication