The Department of Communication offers a strong educational foundation in a wide range of dynamic fields, including digital filmmaking, television and radio, advertising and public relations, journalism, mobile application and web development, video production, intercultural communication, digital media arts, graphic communications and political communication. Studies in visual aesthetics and culture and society provide critical frameworks for media analysis and use. Courses emphasize human values, appropriate uses of communication media, historical perspectives and critical thinking.
Within the communication department, students can opt for the general communication major, selecting electives to explore specific interests, or they can track into more specific majors and minors at any time. Majors in UT's Department of Communication learn their craft using some of the latest media technologies, including state-of-the-art cameras and lighting equipment, production and post-production facilities, and computer labs with industry-standard editing and digital arts software. Students have access to two surround-sound screening rooms, a 100-station computer network, a black-box studio for three-camera TV production, a TV control room, an audio edit suite and foley room, a video and film production lab, 3-D printing facilities, and a digital arts and 3-D animation lab.
Currently the largest and fastest-growing department at the University, the communication department has developed long-term relationships with nearly 100 media outlets and other private and public organizations to get students the hands-on learning they need to ensure future success. In addition, on-campus opportunities for gaining practical experience include WUTV, UT's closed-circuit TV station; WUTT 1080 AM, a student-run radio station; The Minaret, UT's award-winning student newspaper; and The Moroccan, UT's annual yearbook.
Bachelor of Arts in Advertising and Public Relations (interdisciplinary) - Prepares students for professional and academic opportunities in strategic communication. Core courses provide foundations in advertising and marketing, public relations, journalism, culture and society, visual aesthetics, writing, design, production, and strategic problem-solving. Students learn to produce creative solutions to real-world problems working both individually and collaboratively.
Bachelor of Arts in Communication- An umbrella program that allows students the most breadth of all the communication programs. After completing core courses, students choose from a wide range of electives to complete their program of study. Communication majors have entered careers in sales and marketing, advertising, public relations, and broadcast journalism, or pursued graduate programs in law, business, media arts, or other fields.
Bachelor of Arts in Journalism - Provides students with a wide array of news writing, reporting, editing and multimedia skills and an understanding of journalism history, ethics and legal principles.
Minor in Advertising
- Students interested in advertising, marketing, and graphic design will find a solid career foundation in the advertising minor while selecting a major of their choice.
Minor in Journalism - Recommended for those students majoring in another program but interested in journalism, news reporting and writing, multimedia, broadcast, and feature writing.
Minor in Writing - Communication majors interested in both creative and professional writing might be well-suited for the writing minor. While this minor is offered by the Department of English and Writing, it features courses cross-listed with the Department of Communication and allows students to select courses that are compatible with their goals.