Published: October 04, 2017
The University of Tampa’s John P. Lowth Entrepreneurship Center and leading entertainment and lifestyle retailer HSN, an operating segment of HSN, Inc. (NYSE: HSNI), announced today the introduction of the American Dreams Academy, an interactive, educational and experiential two-day summit for emerging entrepreneurs looking to launch or expand their businesses. Entrepreneur and investor Daymond John will keynote the summit.
Rebecca White, professor of entrepreneurship and director of the center, said UT’s entrepreneurship team is honored to have been selected to serve as the providers of the American Dreams curriculum. “To design this program, we combined our experience as both entrepreneurs and educators to create a skills-based program that will provide participants with the opportunity to enhance their odds of success in the marketplace.”
Leveraging UT’s extensive network of collaborating institutions across the country, HSN and the University will partner with different universities to host intensive training academies, tapping into the individual resources at each institution to develop a dynamic, informative curriculum. The entrepreneurship center, in partnership with HSN, is creating the content, and will include courses across categories including, but not limited to:
- Thinking Like an Entrepreneur: Mindset, Vision and Strategy
- Money Matters: Accounting and Financing Your Business
- Risk Mitigation: Legal and Tax Issues
- Product Issues: Securing a Patent, connecting with big brands and Licensing Options
- Manufacturing and distribution
- Quality Assurance
- Defining and Acquiring Customers
- Customer Discovery: Branding, Marketing , Research
- Perfecting Your Pitch
“The University of Tampa helping us launch the American Dreams Academy will introduce an integral educational component into HSN’s strategy to support and elevate emerging entrepreneurs as they bring their products to market,” said Bill Brand, President, HSN. “We hope to not only provide small business owners with the tools they need to successfully launch their brands, but also hope these academies serve as a catalyst in encouraging other businesses to partner with higher education institutions.”
Quirky, an online platform dedicated to helping inventors bring innovative products to market through community collaboration and manufacturing partnerships, will sponsor the American Dreams Academy, bringing its experience and network to more budding entrepreneurs.
“The American Dreams Academy is a perfect fit for Quirky,” said Gina Waldhorn, President of Quirky. “By offering our expertise and free online tools to a new cohort of entrepreneurs, we hope to join together with HSN and UT to build an enriching and rewarding experience. We can’t wait to see what kind of products we will help them bring to market.”
The effort will become a key component of HSN’s American Dreams initiative – a program designed to tap into the joy and excitement of discovering new entrepreneurs, while collaborating with strategic partners to find, educate and train inventors as they bring their products to market. The third day of each Academy will be an open invitation for local entrepreneurs to pitch their product to a team of HSN and Quirky experts. Content for this fully-funded scholarship program has been created by UT’s Lowth Entrepreneurship Center and applications to attend will be open to the public on Oct. 6.
HSN and The University of Tampa will invite a renowned keynote entrepreneur to participate in the American Dreams Academy to share with attendees his or her experience in growing their businesses and establishing their brands. Each Academy will culminate on the third day with a product pitch panel, where attending entrepreneurs and the general public will be able to pitch their products to a panel of experts from HSN and UT for the opportunity to launch on HSN.
The first American Dreams Academy will take place at American University, in Washington, DC, Nov. 16-19, 2017, during National Entrepreneur Month. All applicants must have a product or business concept in development or established in order to participate. Enrollment in the American Dreams Academy will begin on Oct. 6, 2017, here: http://americandreams.hsni.com/academy-landing/.