Education1968 Louisiana Tech University, B.S.
1969 Louisiana Tech University, MBA
1998 Louisiana State University, Ph.D.
Courses TaughtPrinciples of Marketing
Personal Selling and Sales Management
Building Customer Value
Career SpecialtiesRobert McMurrian
specializes in personal selling, sales management, organizational
behavior, business ethics and customer value. In addition to his teaching duties, he serves as co-director
of the College of Business' Center for Ethics.
consulted with Tampa Bay organizations in developing and implementing
ethical and legal compliance systems. He also has done presentations on
the role of ethics in business today for several organizations. His
research interests include relationship selling, sales management,
business-to-business marketing and customer's perceptions of value. In
addition to presentations and publications in conferences, journals he
has published in include the Journal of Applied Psychology, the Journal
of Marketing, Advances in Business Marketing and Purchasing, Psychology
and Marketing, and in the Journal of Brand Management.
Professional and Community Activities:McMurrian was
employed with International Business Machines for 20 years and has
extensive experience in both personal selling and sales management.
While with IBM, he earned 13 consecutive 100 Percent Clubs for sales
achievement and qualified for one Golden Circle for outstanding sales
achievement. He received a Distinguished Salesman Award in 1976
presented by Sales and Marketing Executives of America for sales
achievement and contributions to the field of personal selling.
Professional memberships include the American Marketing Association,
Academy of Marketing Science, and Sales and Marketing Executives
Honors and AwardsCollege of Business Teaching Excellence Award 2000-2001