Meet Pranjal Gupta
Associate Professor, Marketing
Education: 1991 National University of Singapore, B.S.
1996 Nanyang Technological University - Singapore, MBA
2002 Texas A&M University, Ph.D.
Courses Taught: Electronic Marketing Strategy
Foundations of Marketing
Principles of Marketing
Principles of Marketing - Honors
Career Specialties: Pranjal Gupta specializes in strategic marketing, consumer behavior and e-commerce.
Professional and Community Activities: His primary research interests lie in Web-based consumer behavior. Particularly, he focuses on issues such as trust development, search behavior, consumer decision making and the use of electronic word-of-mouth. His work has been presented in national conferences and published in leading academic journals such as
Journal of Retailing
Journal of Business Research