Mia C. Anderson

Anderson’s research has been presented at numerous academic conferences including those held by the Association for Education in Journalism and Mass Communication, the Southern States Communication Association, the American Journalism Historians Association and the Academy of Marketing Science. The research presented at these conferences focused on an array of topics, from dehumanization in global advertising to social media to media coverage of steroids in baseball. Anderson recently co-authored a manuscript, “LeBron James and ‘The Decision’: An Empirical Examination of Image Repair in Sports,” which will appear in the Journal of Sports Media. She is also author of the chapter, “Beyond the Press Release: Social Media as a Tool for Consumer Engagement,” in Social Media: Usage and Impact, to be released in December 2011.  

Prior to joining The University of Tampa faculty, Anderson taught courses at the University of Alabama and Clayton State University. She has also provided numerous guest lectures on such topics as: public relations writing, primary research techniques in public relations, consumer engagement on social media, African American athletes and reality television, Latinos and ethnic identity in the United States, and workplace communication.