1999 University of Georgia, ABJ
2001 University of Tennessee, M.S.
2011 University of Alabama, Ph.D.
Survey of Advertising and Public Relations
Writing for Advertising
Career SpecialtiesMia Anderson specializes in media history, advertising and public relations. Her current interests include the portrayal of minorities in advertising, the history of African-American magazines, and consumer and fan engagement on social networking sites.
Professional and Community Activities:
Anderson’s research has been presented at numerous academic conferences including those held by the Association for Education in Journalism and Mass Communication, the Southern States Communication Association, the American Journalism Historians Association and the Academy of Marketing Science. The research presented at these conferences focused on an array of topics, from dehumanization in global advertising to social media to media coverage of steroids in baseball. Anderson recently co-authored a manuscript, “LeBron James and ‘The Decision’: An Empirical Examination of Image Repair in Sports,” which will appear in the Journal of Sports Media. She is also author of the chapter, “Beyond the Press Release: Social Media as a Tool for Consumer Engagement,” in Social Media: Usage and Impact, to be released in December 2011.
Prior to joining The University of Tampa faculty, Anderson taught courses at the University of Alabama and Clayton State University. She has also provided numerous guest lectures on such topics as: public relations writing, primary research techniques in public relations, consumer engagement on social media, African American athletes and reality television, Latinos and ethnic identity in the United States, and workplace communication.
Honors and AwardsAnderson is a recipient of the Southern Regional Education Board State Doctoral Scholars Fellowship and maintains an active role in the fellowship program’s annual Institute on Teaching and Mentoring. In the past, she received the Top Student Paper Award from the Mass Communication Theory Division of the Southern States Communication Association and was a Robert Bostrom Young Scholars Award finalist. Most recently, Anderson received the Joffre and Zadie B. Whisenton Award for the highest grade point average among graduating African-American graduate students at the University of Alabama.