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Jill R. Mosteller

Mosteller_J

Jill R. Mosteller

Meet Jill R. Mosteller

Associate Professor, Marketing

Education: 2007 Georgia State University, Ph.D.
1996 Webster University, M.A.
1985 University of Florida, B.S.

Courses Taught: Customer Value and Marketing Management
Retailing and Distribution Management
Services Marketing

Career Specialties: Jill Mosteller's research focuses on how consumers, firms and environments interact to influence marketplace outcomes. Contexts she examines include online consumer behavior: factors that support or thwart consumers' online marketplace engagement; consumers in relation to pets: identity transformations, well-being and consumption outcomes; triadic marketplace exchanges - online and offline: reviewers, consumers and online retailers; and pet-owners, vets and pets.

Professional and Community Activities: Recent peer-reviewed publications include "The Fluent Online Shopping Experience" in the Journal of Business Research and "Reviewer Online Engagement; the Role of Rank, Well-Being, and Market Helping Behavior" in the Journal of Consumer Marketing .

Recent community work includes conducting a broadband take rate study using conjoint analysis for the town of Estes Park, CO, to determine the economic viability of the municipality offering Gigabit internet service to the community, and a Wasteshed study, conducted on behalf of the city of Fort Collins, CO, that provided community feedback on future waste and recycling options given landfill constraints.

Honors and Awards: Georgia State University Graduate Teaching Award 2006
Portland State University Faculty Advisor of the Year Award 2010