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Jennifer L. Burton

Burton_J

Jennifer L. Burton

Meet Jennifer L. Burton

Assistant Professor, Marketing

Education: 1995 Indiana University, B.A.
2000 Wake Forest University, MBA
2008 University of Texas, Ph.D.

Courses Taught: Promotion and Branding Strategies
Integrated Marketing Communications
Strategic Brand Management

Career Specialties: Jennifer Burton specializes in the area of consumer behavior and conducts research on the topics of integrated marketing communications, persuasion and social media marketing.

Professional and Community Activities: Burton has been published in top marketing journals such as the International Journal of Research in Marketing , Journal of Advertising Research and Journal of Consumer Behaviour . She also has a book chapter in the forthcoming book entitled, Political Communication in Real Time: Theoretical and Applied Research Approaches .

Burton’s published work explores a variety of topics in persuasion including: data collection and analysis, consumers’ moment-to-moment emotional response to advertisements, and repeated exposure to advertisements and their impacts on attitudes and purchase intentions.

Honors and Awards: Burton was principal investigator on a $110,000 grant from Automated Media Services to support three MBA students on a marketing research project in May 2010.