Meet Jennifer L. Burton
Assistant Professor, Marketing
Education: 1995 Indiana University, B.A.
2000 Wake Forest University, MBA
2008 University of Texas, Ph.D.
Courses Taught: Promotion and Branding Strategies
Integrated Marketing Communications
Strategic Brand Management
Career Specialties: Jennifer Burton specializes in the area of consumer behavior and conducts research on the topics of integrated marketing communications, persuasion and social media marketing.
Professional and Community Activities: Burton has been published in top marketing journals such as the
International Journal of Research in Marketing
Journal of Advertising Research
Journal of Consumer Behaviour
. She also has a book chapter in the forthcoming book entitled,
Political Communication in Real Time: Theoretical and Applied Research Approaches
Burton’s published work explores a variety of topics in persuasion including: data collection and analysis, consumers’ moment-to-moment emotional response to advertisements, and repeated exposure to advertisements and their impacts on attitudes and purchase intentions.
Honors and Awards: Burton was principal investigator on a $110,000 grant from Automated Media Services to support three MBA students on a marketing research project in May 2010.