From Florida Bathing Suits to London Bridal, New Grad Explores Fashion Scene

Published: Jun 5, 2014
Jordan Valdez ’14 is interning this summer with a London-based couture bridal designer.
Jordan Valdez ’14 is interning this summer with a London-based couture bridal designer.

Jordan Valdez ’14, who just graduated with her degree in fine arts for photography with a minor in communication, spent the last three semesters writing and photographing for CollegeFashionista, the Huffington Post’s fashion blog. She has covered trends, style advice and even featured the diversity in UT Spartans’ attire.

“There's so many students from all over the world and that brings so much style. Of course the warm weather influences the fashion scene keeping clothing choices — light shorts, crop tops, dresses — but there is also a very trendy vibe that flows,” said Valdez, of Tampa. “I think students feed off of each other's fashion sense in order to create their own unique style that fits perfectly in the Florida sun. Tampa style is trendy, fun and perfect for the city lifestyle we live.”

The internship strengthened her skills in writing, photography and blogging, all three of which will be put to good use in her internship this summer with a London-based couture bridal designer, Tatiana Porembova Couture Bridal.

Interning as a marketing manager and store photographer, Valdez will be organizing the photo shoot of Porembova’s newest line of gowns debuting this July. She will coordinate marketing strategies and events in order to help promote the business and develop the company’s blog with daily posts about store news, bridal trends and wedding fashion. In addition, Valdez will be scouting London for potential partners in the wedding industry in hopes of making connections with other businesses such as wedding shoe designers, bridal accessories, florists and venues.

“I hope to develop a better sense of creatively marketing and promoting a company and learning how to catch people’s attention of her brand through photography, blogging and advertising,” said Valdez, who has worked the past four years with her father’s hairstyling academy as his media manager, doing social media promotion, newsletter and emails distribution and event planning.

She hopes to spend the summer networking with industry professionals and learning as much as she can in pursuit of her dream career of being a fashion photographer.

“My professors were very influential and critical in my success as a student,” Valdez said. “I had a lot of positive reinforcement in my education and felt the push to go after what I want and continue to grow in what I do best.”

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